Minute Media and Paramount+ have teamed up to bring fans a series of impressive Halo holograms around the world

Minute Media and Paramount+ have teamed up to bring fans a series of impressive Halo holograms around the world

Paramount Plus has announced a new partnership with Minute Media, Wavemaker and Kaleida to celebrate the series' breakthrough with a series of massive holograms showcasing Master Chief.Minute Media is thrilled to be an integral part in bringing this innovative and ambitious project to life.
We are always looking to push the boundaries with our partners and HALOgram was the perfect opportunity to realize this vision.
Creating such an epic experiential campaign on a global scale allowed us to leverage our strengths in technology and content in new ways and celebrate the success of the HALO series in style,\" said Minute Media.Brands teamed up to create a series of giant 3D Master Cheef holograms over 18 meters tall.
Fans in Toronto, Mexico City, Sao Paulo and Sydney Harbour were able to see the first-of-its-kind holograms on April 17.
According to Minute Media, these were the tallest holograms ever created, the equivalent height of a six-story building.Each installation weighed over 24 tons and was constructed using over 100 meters of metal trusses to accommodate 126 square meters of special holographic mesh.

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