Tuesday, May 24, 2022

The purchase of Zynga is complete - the studio is now owned by Take-Two

The purchase of Zynga is complete - the studio is now owned by Take-Two

One of the biggest takeovers in the history of the video game industry is complete.
Take-Two now owns Zynga, one of the largest mobile and online game studios.
It took the publisher $12.7 billion to buy it.The deal was announced in early January 2022 - at the time it was considered the largest in the history of video games.
Last week, shareholders gave the go-ahead, after which there were no obstacles in the way of the agreement.Thanks to Zynga, Take-Two now has a whole list of casual franchises, including Words with Friends and FarmVille.
Zynga is currently working on Star Wars: Hunters, a free-to-play online action game set in the Star Wars universe.According to Take-Two CEO Strauss Zelnick, the merger with Zynga will boost earnings in mobile gaming, \"the fastest growing segment among interactive entertainment.
By combining our exceptional talent, exciting game lineup, cutting-edge technology and capabilities, we believe we can take our portfolio to new levels of creativity, innovation and quality.The acquisition of Zynga was part of a major wave of acquisitions in the industry.
In January, Microsoft announced the purchase of Activision Blizzard for a whopping $68.7 billion, and later Sony revealed that Bungie would soon be joining its family of studios for $3.6 billion.

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